2021 Commercial Display Market Introduction
Tuam Tshoj txoj kev lag luam khoom lag luam muag khoom lag luam xav tias yuav ncav cuag 60.4 billion yuan, ib xyoos ib zaug nce ntau dua 22%. 2020 yog lub xyoo ntawm kev kub ntxhov thiab hloov pauv.Tus kabmob tshiab kabmob kis tau nrawm nrawm rau kev txawj ntse thiab kev hloov pauv digital ntawm tib neeg.Nyob rau hauv 2021, kev lag luam tso saib kev lag luam yuav tsim ntau yam ntse thiab immersive zaub daws teeb meem.Raws li cov catalysis ntawm 5G, AI, IoT thiab lwm yam thev naus laus zis tshiab, cov khoom lag luam tso tawm tsis yog tsuas yog txwv rau kev sib txuas lus ib leeg xwb, tab sis kuj yuav dhau los ua kev sib cuam tshuam ntawm tib neeg thiab cov ntaub ntawv yav tom ntej.tub ntxhais.IDC kwv yees tias xyoo 2021, kev lag luam tso saib loj-screen lag luam yuav ncav cuag 60.4 billion yuan hauv kev muag khoom, nce 22.2% xyoo-rau-xyoo.LEDs me me thiab sib tham sib whiteboards rau kev kawm thiab kev lag luam yuav dhau los ua qhov tseem ceeb ntawm kev ua lag luam.
Raws li "Lub Peb Hlis Ntuj Kev Tshawb Fawb Txog Tuam Tshoj Kev Lag Luam Loj Loj Loj, Plaub Lub Peb Hlis ntawm 2020" tso tawm los ntawm IDC, kev muag khoom ntawm Tuam Tshoj txoj kev lag luam loj cov ntxaij vab tshaus xyoo 2020 yog 49.4 billion yuan, ib xyoo-rau-xyoo txo ntawm 4.0%.Ntawm lawv, kev muag khoom ntawm LEDs me me yog RMB 11.8 billion, ib xyoos ib zaug nce ntawm 14.0%;muag ntawm kev sib tham sib whiteboards yog RMB 19 billion, ib xyoo-rau-xyoo txo
yog '3.5%;kev muag khoom ntawm TVs coj mus muag yog RMB 7 billion, ib xyoos ib zaug txo ntawm 1.5%;muag ntawm LCD splicing cov ntxaij vab tshaus Cov nyiaj yog 6.9 billion yuan, ib xyoo-rau-xyoo nce ntawm 4.8%;Kev muag khoom ntawm cov tshuab tshaj tawm yog 4.7 billion yuan, ib xyoos ib zaug txo ntawm 39.4%.
Kev loj hlob yav tom ntej tsav lub zog ntawm kev lag luam loj-screen zaub ua lag luam feem ntau yog los ntawm LED me-pitch, sib tham sib whiteboards, thiab cov khoom lag luam tshaj tawm: Cov nroog ntse tsav LED me me-pitch kev lag luam loj hlob tawm tsam cov qauv.
Loj-screen splicing suav nrog LCD splicing thiab LED me me-pitch splicing khoom.Ntawm lawv, yav tom ntej txoj kev loj hlob ntawm LED me me suab yog tshwj xeeb yog ceev.Nyob rau hauv ib puag ncig zoo ntawm kev sib kis, muaj ob lub zog tseem ceeb uas ua rau nws txoj kev lag luam loj hlob: Kev lag luam txuas ntxiv los txhawb kev loj hlob: Kev sib kis tau ua rau tsoomfwv tau muab qhov tseem ceeb rau hauv nroog cov lus teb thaum muaj xwm txheej ceev, kev nyab xeeb rau pej xeem, thiab cov ntaub ntawv kho mob, thiab nws tau ntxiv dag zog rau nws cov peev hauv kev tsim kho cov ntaub ntawv xws li kev ruaj ntseg ntse thiab kev kho mob ntse.
Cov kev lag luam tseem ceeb tau nrawm rau kev txhawb nqa kev hloov pauv ntawm cov ntse: cov chaw ua si ntse, kev txuag dej ntse, kev ua liaj ua teb ntse, kev tiv thaiv ib puag ncig ntse, thiab lwm yam. txhua yam yuav tsum tsim kom muaj ntau cov ntaub ntawv saib xyuas kev ua haujlwm.LED cov khoom siv me me yog siv los ua cov khoom siv dav dav dav dav thiab muaj lub luag haujlwm rau tib neeg-lub computer kev sib cuam tshuam hauv kev daws teeb meem ntse.Qhov nruab nrab tau siv dav.
IDC ntseeg tias ntau dua 50% ntawm LED cov khoom siv me me yog siv hauv tsoomfwv kev lag luam.Nrog rau kev txhim kho ntawm tsoomfwv kev lag luam kev hloov pauv digital, qhov kev thov rau qhov loj-screen splicing zaub nyob rau hauv lub neej yav tom ntej yuav txuas ntxiv mus thiab ua ntau thiab ntau tawg.
Kev lag luam kev kawm yog loj, thiab kev lag luam kev lag luam loj hlob tawm tsam tus qauv.
Sib tham sib whiteboard yog tsim nyog ntawm attenion. Interactive electronic whiteboards tau muab faib ua kev kawm sib tham sib tham sib tham whiteboards thiab kev lag luam sib tham hauv electronic whiteboards.Educational interactive whiteboards are long-term bullish: IDC research qhia tau hais tias nyob rau hauv 2020, kev xa khoom ntawm kev kawm sib tham sib whiteboards yog 756,000 units, ib xyoo-rau-xyoo txo. 9.2%.Qhov laj thawj tseem ceeb yog vim li cas nrog kev txhim kho txuas ntxiv ntawm cov ntaub ntawv xov xwm nyob rau hauv lub sijhawm kawm ntawv, cov khoom siv qhia ntawv tau dhau los ua kom txaus, thiab kev loj hlob ntawm cov ntsiav tshuaj sib tham hauv kev lag luam kev kawm tau qeeb.Txawm li cas los xij, nyob rau lub sijhawm ntev, kev lag luam kev kawm tseem loj heev, thiab tsoomfwv kev nqis peev tseem tsis tau poob qis.Qhov kev thov rau kev hloov kho tshiab thiab qhov kev thov tshiab rau cov chav kawm ntse tsim nyog tau txais kev saib xyuas tas li los ntawm cov tuam ntxhab.
Kev lag luam sib cuam tshuam hauv hluav taws xob whiteboards tau nrawm los ntawm kev sib kis: IDC kev tshawb fawb qhia tau tias xyoo 2020, kev xa khoom ntawm kev lag luam sib cuam tshuam hluav taws xob whiteboards yog 343,000 units, ib xyoos ib zaug nce ntawm 30.3%.Nrog rau qhov tshwm sim ntawm tus kab mob sib kis, chaw ua haujlwm nyob deb tau dhau los ua tus qauv, ua kom lub koob meej ntawm kev sib tham video hauv tsev;Nyob rau tib lub sijhawm, kev lag luam sib tham sib whiteboards muaj cov yam ntxwv ntawm ob txoj kev ua haujlwm, cov ntxaij vab tshaus loj dua, thiab kev daws teeb meem siab dua, uas tuaj yeem ua tau raws li cov kev xav tau ntawm cov chaw ua haujlwm ntse thiab hloov cov khoom projection ntau.Tsav txoj kev loj hlob sai ntawm kev sib tham sib whiteboards.
"Kev lag luam tsis sib cuag" Yuav txuas ntxiv txhawb kev tshaj tawm cov neeg ua si. Ua tus tsav tsheb thev naus laus zis rau kev hloov pauv digital ntawm kev lag luam xov xwm.
Tom qab muaj kev sib kis, "tsim kev pabcuam kev sib cuag tsis sib txuas thiab txhawb kev sib koom ua ke ntawm kev siv online thiab offline" tau dhau los ua txoj cai tshiab hauv kev lag luam muag khoom.Cov khoom lag luam muag tus kheej tau dhau los ua kev lag luam kub, thiab kev xa khoom ntawm cov tshuab tshaj tawm nrog lub ntsej muag lees paub thiab kev tshaj tawm haujlwm tau nce.Txawm hais tias cov tuam txhab xov xwm tau qeeb lawv txoj kev nthuav dav thaum lub sijhawmkev sib kis, lawv tau txo qis lawv qhov kev yuav khoom ntaiv xov xwm.advertising tshuab, uas ua rau ib tug ntse poob nyob rau hauv lub advertising tshuab lag luam.
Raws li kev tshawb fawb IDC, xyoo 2020, tsuas yog 770,000 units ntawm cov neeg tshaj tawm yuav raug xa tawm, ib xyoos ib zaug txo qis ntawm 20.6%, qhov poob loj tshaj plaws hauv cov khoom lag luam.Los ntawm qhov kev xav mus ntev, IDC ntseeg tias nrog kev txhim kho cov kev daws teeb meem kev lag luam digital thiab kev txhawb nqa txuas ntxiv ntawm "kev lag luam tsis sib cuag", kev tshaj tawm cov neeg ua lag luam yuav tsis tsuas yog rov qab mus rau qib ua ntej muaj kev sib kis hauv 2021, tab sis kuj tseem yuav dhau los ua ib qho kev lag luam. ib feem tseem ceeb ntawm kev hloov pauv digital ntawm kev lag luam xov xwm.Tsav los ntawm thev naus laus zis, muaj ntau chav rau kev lag luam loj hlob.
Kev lag luam kws tshuaj ntsuam Shi Duo ntseeg hais tias nrog rau koob hmoov ntawm 5G + 8K + AI tshiab thev naus laus zis, ntau thiab ntau lub lag luam loj yuav ua rau kev lag luam khoom lag luam nce ntxiv, uas tuaj yeem ua rau kev lag luam khoom lag luam rau qib tshiab;Tab sis tib lub sijhawm, nws kuj coj SMEs Nrog rau qhov tsis paub meej ntxiv, nyob rau hauv lub ntsej muag ntawm cov txiaj ntsig ntawm cov tuam txhab loj thiab kev hloov pauv sai sai ntawm kev lag luam ib puag ncig, cov lag luam me thiab nruab nrab yuav tsum tau them nyiaj ntau dua rau kev tshawb nrhiav cov hauv kev hauv kev lag luam sub, txhim kho. lawv cov khoom siv sib txuas ua ke muaj peev xwm, thiab yog li txhim kho lawv cov kev sib tw tseem ceeb.
Post lub sij hawm: Dec-28-2021